CHICAGO (Reuters) - “Screw it. Let’s Ride.” That’s the advice that Harley-Davidson Inc, the motorcycle maker whose sales have been dragged down by the U.S. economic slowdown, has for customers fearful of falling home values, rising gas prices and a stagnant job market.

“Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance and revolution,” reads the ad, which shows a helmeted rider on a Harley chopper silhouetted against what appears to be the red and white stripes of a slightly tattered American flag.

“We’ve watched a thousand hand-wringing pundits disappear in our rear-view mirror. But every time this country has come out stronger than before …. If 105 years have proved one thing, it’s that fear sucks and it doesn’t last long. So screw it, let’s ride.”

Great flash intro video on Harley’s site - http://www.harley-davidson.com/screwit
Now that’s what I am talking about.

Take Care - Ride FREE!!!!

Screw it… Let’s Ride!

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